Samstag, 23.03.2019 07:20 Uhr

Studies: Media trust halo extends from content to ads

Verantwortlicher Autor: Jochen Raffelberg Frankfurt, 14.03.2019, 17:30 Uhr
Nachricht/Bericht: +++ Mixed News +++ Bericht 2276x gelesen

Frankfurt [ENA] The World Editors Forum of the WAN-IFRA publishing industry organization offers a complimentary one-day master class on science and health journalism at the beginning of its Publish Asia 2019 congress in Singapore on 07 May. Deadline for applications is 01 April at 12:00 o’clock local time. The organizers will email successful candidates by 08 April who will also gain access to the subsequent full conference.

The master class headlined Science in the news: keeping the facts straight addresses false online health and science news and contributes to identifying the specific challenges around science and health journalism and developing workflows for fast, accurate and engaging reporting. Other master classes prior to the Publish Asia gathering deal with specific business models for publishers to embrace for a diversified stream of revenues, and Safety in hostile environments: reporting in conflict zones. This training organized by the International Committee of the Red Cross (ICRC) will work with participants to bridge the challenges between reporting from hostile environments, personal safety and preserving the dignity of the victims.

The WEF master class criteria include: science, health or consumer affairs journalists of at least three years’ experience are requested to submit samples of two articles written/produced in the past 12 months; eligible attendees will also receive complimentary admission to the Publish Asia/Newsroom Summit Asia conference on 8-9 May but must attend this full-day master class the preceding day in order to receive conference admission. Applications under https://docs.google.com/forms/d/e/1FAIpQLSefbMuRbQwEGfBK-zCVRlwawGoItbf49gF-AXivFx2G0PdlXA/viewform. Trainer of the session is Fergus Bell, an experienced digital journalist, editor and leading expert in digital newsgathering and founder of Dig Deeper Media.

Other sessions of Publish Asia include how digital trailblazers are reinventing their business models, changing the culture and increasing their customer engagements with data and smart pricing. Associated Newspapers of Ceylon Limited, also known as Lake House - Sri Lanka’s largest publishing group, share their experience with leveraging their brand, sales force and physical premises to create sustainable event platforms including Sri Lanka’s Oscars, profitable poetry and reader-chosen cricketers. Data designer and open data advocate Yan Naung Oak will present examples of data stories from Myanmar newsrooms and highlight the challenges faced, including getting access to data, lack of data literacy, and security concerns.

Under the in News Media Ads We Trust banner delegates at Publish Asia will hear of latest regional studies showing a high level of consumer trust in newspapers and news websites and the key industry verticals driving advertising on these media: this trust halo extends from editorial content to advertisers. Another topic is dedicated to voice-assisted devices and podcasts since voice has been touted as the next big medium for news. While this spells good news for broadcasters, what must text-driven publishers do to build up their capabilities and produce appealing audio content for listeners? Early adopters share their tips and key outcomes from their pilot projects.

Prior to Publish Asia one of its key speakers, Juan Senor, President of UK-based Innovation Media Consulting Group, has been hammering home to publishers that reader revenue does primarily mean subscriptions built on quality content not only latest technology. These subscriptions, he told the FIPP newsletter, might be dynamic paywalls where people pay when there’s a lot of demand, or they could have metered, hard paywalls, and micropayments. For this to take hold publishers had to restore connection with the reader where he expected to pay for what he read thus creating brand loyalty. Publishers experimenting with reader revenue was what mattered, Senor was quoted as saying.

With formal representative status at the United Nations, UNESCO and the Council of Europe, WAN-IFRA says it derives its authority from its global network of leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries. The Frankfurt-based non-profit and non-governmental organization also represents 12 news agencies, ten regional press organizations, and many individual newspaper executives.

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